Select Page

Search Engine Optimization or ‘SEO’ is how Google and other search engines rank content for queries. Showing up without paying for a position on a search engine results page is called ‘ranking organically’. The alternative to ranking organically is to pay for clicks with services like Google Ads.

Simply put, SEO encompasses the strategies required to ensure that when potential patients are searching for ‘Orthodontist Near Me’ – your business shows up first.

Without investing in SEO, your Orthodontic business is likely losing out on opportunities for high-value clicks in your area.

Google uses thousands of different factors to determine what content should rank where – Although Google keeps their ranking algorithms under wraps, there are a few tried and true strategies that you can employ to quickly improve the organic ranking of your website and business.

Optimizing page titles & descriptions
One way you can improve your SEO ranking as an Orthodontist is by using well-optimized title tags and meta descriptions on each page of your website.

Title tag
A title tag is a piece of text that tells Google what the main content of a page is about. On a search engine results page, all of the links that appear in blue are the titles of the pages that have been indexed. Including key search terms in your page titles increases the likelihood that Google will index and rank them favorably.

Meta description
A meta description gives a brief overview of the page and summarizes the page content to encourage searchers to click on a link and visit a website. Most search engines display meta descriptions beneath page titles on the search engine results page. Having a keyword-rich and engaging meta description can both improve organic ranking and click-through rate for your Orthodontic business.

Putting out high-quality content, consistently
Another ranking factor for Google is the quality and consistency of the content that you upload to your website. Google rewards high-quality content – We recommend creating a monthly keyword-rich blog post to increase your chances of ranking and give Google more content to index on your site. Although this content strategy takes time, it can pay massive dividends in the long run. It’s even possible that this content marketing strategy brought you to this very article! One other benefit of producing a monthly blog post is that it can become the crux of your marketing efforts – Your monthly post can be broken up into dozens of social media posts and can also become the backbone of a monthly newsletter to previous patients.

Backlinks, backlinks, backlinks
If you can get other websites to link to your website, Google views this as a strong indicator that your website is offering something of value. More high-quality backlinks mean more ‘SEO juice’ for your business. We recommend reaching out to partners and small business associations to see if they are willing to link to your website. Another option is to write guest blog posts for Orthodontic blogs – In exchange for a short article, many are willing to link back to your website.


Google My Business For Orthodontists

Google My Business is a free business directory offered by Google. It’s likely that you’ve seen a Google My Business page that appears on the right side of the screen when you are searching for a local business – This section of the search engine results page typically includes reviews, images, and details about a business. There are a few simple ways to increase your chances of ranking your Google My Business page and show up for highly valuable local queries. Unsure where to start? We can help. We recommend soliciting positive reviews from happy clients to start.

Have a modern, responsive website
Search engines also record user experience on websites to better direct web traffic to high-quality content. If your site is outdated, feels clunky, or isn’t responsive for mobile devices – Google is going to penalize you. It’s worth spending the time upfront to optimize your website before investing in SEO or other digital marketing strategies.


Ready to get started?

If you’re ready to take your SEO to the next level – Let’s talk. Click here to book a free consultation.