Marketing For Walk-In Clinics

Managing a walk-in clinic is hard enough as it is. Add in the constantly evolving landscape of digital marketing, and it’s easy to start feeling lost.

At Web Pro MD, we specialize in helping walk-in clinics like yours drive customers so that you can focus on what you do best – treating patients.

Every business is different, and there isn’t a one size fits all solution for every walk-in clinic. That said, we typically recommend a combination of the following marketing strategies for driving targeted leads to your clinic.

Pay Per Click (PPC) Advertising

Pay per click advertising is the fastest way to get targeted clicks from search engines like Google to your website and in the door of your walk-in clinic.

By placing ‘bids’ on different keywords, you can ensure that your business ends up at the top of the search engine results page. Typically clicks in the walk-in clinic market cost between $0.30 and $2.00, but this is highly dependent on the competitiveness of the market.

Running a well-optimized Google Ads campaign is a science. While you could set up your own campaign in a matter of hours, hiring a professional will save you hours of headache and put more cash in your pocket in the long run. In general, the most common mistakes we see on Google Ad campaigns are…

• Focusing on ‘research intent’ keywords as opposed to ‘purchase intent’ keywords
• Not writing enough ads
• Skipping ‘Call-only’ ads
• Overloading each ad group with keywords
• Not catering ad content to query content
• Not tracking conversions properly

Running a PPC campaign for your clinic and unsure how to optimize it? Click here to schedule a complimentary consultation with a Google Ads specialist.

Email Marketing

Walk-In clinics have an advantage over many other medical businesses in that the majority of their clients should (ideally) become repeat customers. Ensuring that your business stays top of mind is key in retaining a patient over the long term.

We suggest that all walk-in clinics collect email addresses on their patient intake forms. In addition to simplifying patient communication, an email address is one of the most direct ways to reach the people already familiar with your business – your previous patients! We recommend a monthly or quarterly newsletter that highlights seasonal treatments such as flu shots or school physicals.

Alongside opening up a direct channel of communication with previous clients, a well-maintained email database also allows for retargeting across other digital marketing platforms such as Facebook.

Google My Business

Google My Business is an often overlooked aspect of clinic marketing. A Google My Business listing is the result that appears on the right-hand side of a google results page.

Setting up and optimizing your GMB page allows your business to show more frequently for local queries, and more importantly, allows you to start collecting positive reviews for your clinic. In addition to bolstering the credibility of your business, positive reviews on a Google My Business page have trickle-down SEO benefits for your clinic’s website.

If you don’t already have a Google My Business page for your business, give us a call. We’ll walk you through setting one up, free of charge.