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We believe that pay per click advertising is the most cost-effective way to quickly generate new leads for your Orthodontic practice.

If you’re not using PPC advertising already we can guarantee that you are losing valuable leads to your competition.

What Is PPC Advertising?

PPC stands for pay-per-click. In exchange for bids on certain words and phrases, Orthodontists can pay for clicks to their website. Similar to buying targeted traffic for your business, PPC ads allow you to quickly drive purchase intent traffic to your website.


Why Is PPC Advertising helpful for Orthodontists?

Pay per click ads have a variety of benefits for any Orthodontic business. Already running ads but unsure about their effectiveness? We’re happy to take a look at your ad account, free of charge (CALL TO ACTION).

Easily Trackable
Pay per click ads can be tracked from start to finish. By measuring conversions and collecting data on which keywords drive conversions at the lowest cost, over time you can optimize a pay per click campaign to spend with the highest possible return on investment. Tracking, reporting, and optimization are key when it comes to running an effective PPC campaign.


Proven ROI
At Web Pro MD, we’re numbers people. If it can’t be proved with data – we’re not interested. Pay per click ads provide a wealth of insight into your Orthodontic sales pipeline and lead generation. A well run PPC campaign should provide you with cost per conversion data down to the cent. You know the lifetime value of a new customer to your business – Our goal is to get you new customers for well below their LTV.


Speed and Scalability
Another benefit of PPC advertising is the speed and ease with which it can be set up. We can have a campaign set up and driving new orthodontic leads within one week. In addition, campaigns can be easily scaled depending on the ebb and flow of your business cycle.


Insight Into Competition
One lesser-known benefit of pay per click advertising is the ability to understand and exploit your Orthodontic competition. Google Ads allow you to see which competitors are bidding on your keywords, and at what levels. It’s even possible to bid on the names of your competitors to ensure that your clinic is displayed at the top of the page when someone searches for a neighboring clinic!

Spending the time to do a deep dive into the competitive landscape of your location allows for a better-optimized campaign and lower cost per conversion in the long run. It’s possible that there are keyword opportunities that your competitors have missed.

At Web Pro MD, we use market research techniques to understand your competition and allocate your ad dollars in the most cost-effective way possible. Our mission is more patients for your Orthodontic business. We can prove positive ROI on your ad dollars in eight weeks. What do you have to lose?