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The value of a high-quality website for your Orthodontic business is difficult to quantify. In the modern world, a website is often the first interaction a potential patient will have with your business. Does your website put patients at ease or make it difficult to find the information that they need?

Although every Orthodontic business is different, we’ve found that the following strategies can help you create a website that accurately reflects your business and converts traffic into paying customers.


Define Your Brand & Target Customer

It can seem irrelevant, but spending the time to define your brand and target customer can streamline the website design and development process significantly. Is your business targeted to suburban mothers or to urban professionals? Is your clinic cutting edge or familial and welcoming? Understanding your target market can help you make better design decisions when it comes to your website.


What Is Your Conversion Goal?

It’s nice to have a beautiful website, but if it doesn’t convert website visitors into paying customers, it isn’t doing its job. We recommend having a clear call to action visible on every page of your website. In general, free consultations tend to work well – “Book Your Free Consultation Today”. This everpresent ask helps gets patients in the door no matter where they entered your website.


Make A Good First Impression

Our data shows that more than 70% of website traffic is new visitors – not people who have already visited your site or interacted with your brand before. Keeping this in mind, it is extremely important to make a good first impression. We recommend a clear value statement and a welcome banner on the homepage of your Orthodontic site – Who are you and what do you value? What makes you different from the other Orthodontists in your area? Why should someone visit you instead of your neighbor?

What Pitfalls Should You Avoid When Re-Doing An Orthodontic Website?

The step that we frequently see Orthodontic practices get hung up on in the web design process is copywriting. While on the surface writing web copy looks straightforward, writing high quality, SEO friendly web content is time-consuming and can be a challenge.

Another area that we frequently see Orthodontists skimp on is hosting. There are hundreds of hosting companies vying for the right to host your website – However, not all hosts are created equal. We recommend working with a premium host to ensure that your website loads quickly, is backed up regularly, and is protected from harmful malware attacks.

Lastly – we recommend avoiding using simple website builders such as Squarespace or Wix. While these services do have their benefits, in the long term we’ve found that WordPress websites outperform other sites in terms of load time, design, and longevity.

Ready to get started?

At Web Pro MD, we help Orthodontists like you get more clients in the door. Contact us to book a free consultation.